E-commerce Homepage Systems
E-commerce Homepage Systems
Product driven layouts.
Designing homepage and landing experiences that turn product and content into clear, conversion-focused journeys. Each page is built as part of a flexible system balancing visuals, hierarchy, and layout to guide users from discovery to purchase across launches, promos, and everyday updates.
Designing homepage and landing experiences that turn product and content into clear, conversion-focused journeys. Each page is built as part of a flexible system balancing visuals, hierarchy, and layout to guide users from discovery to purchase across launches, promos, and everyday updates.
ROLE:
Focused on structuring homepage and landing experiences, shaping layout, hierarchy, and product flow to create clear, easy-to-navigate paths to purchase.
ROLE:
Focused on structuring homepage and landing experiences, shaping layout, hierarchy, and product flow to create clear, easy-to-navigate paths to purchase.
PSD LOCKER ROOM
A campaign-focused ecommerce experience built around
PSD’s Ja Morant and Paolo Banchero Locker Room collections,
combining athlete-driven visuals, homepage merchandising,
and responsive layouts across web and mobile touchpoints.
PSD LOCKER ROOM
A campaign-focused ecommerce experience built around
PSD’s Ja Morant and Paolo Banchero Locker Room collections,
combining athlete-driven visuals, homepage merchandising,
and responsive layouts across web and mobile touchpoints.
• Athlete-focused ecommerce campaign rollout
• Designed across homepage, PLP, and PDP touchpoints
• Built for responsive desktop and mobile layouts
• Combined campaign storytelling with product-focused design
• Athlete-focused ecommerce campaign rollout
• Designed across homepage, PLP, and PDP touchpoints
• Built for responsive desktop and mobile layouts
• Combined campaign storytelling with product-focused design
MARVEL X-MEN 97
A homepage and ecommerce rollout created for PSD’s X-Men ’97
collection, combining nostalgic comic-inspired visuals with responsive
merchandising systems across desktop and mobile touchpoints.
MARVEL X-MEN 97
A homepage and ecommerce rollout created for PSD’s X-Men ’97
collection, combining nostalgic comic-inspired visuals with responsive
merchandising systems across desktop and mobile touchpoints.
• Licensed X-Men ’97 and Shrek collection campaign rollout
• Designed across homepage, PLP, and PDP touchpoints
• Built for responsive desktop and mobile layouts
• Combined licensed IP visuals with product-focused merchandising
• Licensed X-Men ’97 and Shrek collection campaign rollout
• Designed across homepage, PLP, and PDP touchpoints
• Built for responsive desktop and mobile layouts
• Combined licensed IP visuals with product-focused merchandising
MEMORIAL DAY SALE
A promotional ecommerce campaign created for PSD’s Memorial Day sale,
combining bold conversion-focused layouts, responsive merchandising,
and coordinated homepage and email rollout systems.
MEMORIAL DAY SALE
A promotional ecommerce campaign created for PSD’s Memorial Day sale,
combining bold conversion-focused layouts, responsive merchandising,
and coordinated homepage and email rollout systems.
• Memorial Day campaign built across multiple promotional email drops
• Designed cohesive homepage, PLP, and merchandising experiences
• Included Mystery Pack deals and Bundle Builder rollouts
• Built for responsive desktop and mobile ecommerce layouts
• Memorial Day campaign built across multiple promotional email drops
• Designed cohesive homepage, PLP, and merchandising experiences
• Included Mystery Pack deals and Bundle Builder rollouts
• Built for responsive desktop and mobile ecommerce layouts
BARBIE & KOOL-AID
A colorful ecommerce campaign built around PSD’s Barbie and Kool-Aid
collections, combining playful licensed visuals, responsive homepage layouts,
and product-focused merchandising across web and mobile touchpoints.
BARBIE & KOOL-AID
A colorful ecommerce campaign built around PSD’s Barbie and Kool-Aid
collections, combining playful licensed visuals, responsive homepage layouts,
and product-focused merchandising across web and mobile touchpoints.
• Licensed Barbie and Kool-Aid ecommerce campaign rollout
• Designed across homepage, PLP, and PDP touchpoints
• Built for responsive desktop and mobile layouts
• Combined playful licensed visuals with product-focused merchandising
• Licensed Barbie and Kool-Aid ecommerce campaign rollout
• Designed across homepage, PLP, and PDP touchpoints
• Built for responsive desktop and mobile layouts
• Combined playful licensed visuals with product-focused merchandising